Advertisement: Kama mama, Kama binti (Afro Sheen 1971)

Afro Sheen Advertisement

Text: Kama mama, kama binti is poetry in Swahili. And your little girl's natural is proud poetry in velvety rings and curls. Such beauty deserves the same loving care as your own crowning glory. Naturally, we mean Afro Sheen conditioner & hair dress. The best for both of you. 

Question: What values are expressed in this ad?