The whole thing is going the wrong way.
Educational research clearly indicates that effective online teaching includes elements such as professorial enthusiasm, use of multiple tools appropriate to the pedagogy, personalized attention to the students, guided pursuit of student interests, and collaboration, even to the point of creating online communities for learning.
Market forces clearly encourage the use or purchase of set systems to house online courses (Coursera, iVersity, Udacity, Instructure), taught through easily standardized modules that don’t need much monitoring, with flexibility and convenience the prized elements for consumers (oh, sorry…I meant students). They offer products, processes and support that will save universities money while they make money through their product. It is in their interest to have only their product in use, if possible tied in with their own support structures to provide a seamless experience for their…um, students.
Market forces do bow to popularity, of course. Online tools that are used by large numbers of people are integrated or plugged in to the systems. Google Docs, Facebook, and LinkedIn can be part of your class, even in Canvas! (Gosh, that’s exciting.)
So, back to that research (and you thought I’d forgotten). The approach promoted by the POT Certificate Class emphasizes the pedagogy of the individual instructor, supported by the use of appropriate tools. Everything I’ve worked on for the past decade has been in the direction of empowering instructors to empower their students to learn, by emphasizing the instructors’ knowledge and approach, realized through cool web tools that the fit the task.
But the tools will not be there if the market forces prevail in education. They will become expensive (think Ning) or unavailable. Faculty who design their own courses, and teach them using tools that fit their imagination, will become fewer and fewer. It won’t be worth the time to create a course in such an old-fashioned way.
Governments and universities are clearly aligning themselves with market forces, in desperation. That desperation is not just financial. It is, ironically, based on lack of knowledge. Little consideration is taken of the research. Market forces, in the forma of educational product companies, couch their products in the illusion of innovation, but what they offer is packaging. They make the process of learning so much less messy.
Trouble is, learning is messy. It can’t be broken down into outcomes and modules. Teachers know this, and the research shows it. But all that can be ignored, and so much money (and hassle!) saved, by having assistants facilitate carefully packaged courses instead of faculty teaching them. No need for faculty – they can be replaced with “content experts” on teams of course designers (yes, I know, it’s already happening, in lots of places).
So ultimately, programs like our Program for Online Teaching Certificate Class (now between semesters) will become anachronisms, teaching skills that are no longer used, like penmanship and typesetting. And by then, there won’t be many pens or typesets to choose from anyway. It will all fade away.